Casas de Hualdo
The first development of the farm came hand in hand with its olive oil production. With almost 700 hectares of irrigated olive groves it was only a matter of time before the critical mass of olives was reached which meant we could begin the construction of our oil mill and the launch of our own brand: Casas de Hualdo is in its own right one of the top quality brands of extra virgin olive oil in the world.
In fact, it is easy to forget, in view of the results achieved in the last twelve years, the uncertainty and complexity that was experienced around the project. In 2008 we weren’t entirely clear of what we wanted to do but we knew that we didn’t want to do just “anything”. Against us, the maturity of the market and the trivialization of the product. Our previous experience was really only in the field and we were newcomers in the production of oil but in our favor, we had a clean look without vices.
The implementation of the plan was key. From the beginning it became an unequivocal commitment to quality, almost an obsession. With a soil of limited fertility and an extreme climate, it was clear that we could not compete on production or costs, therefore producing the most outstanding EVOO was the only possible way for us.
The first asset of the company was its dynamic and fully integrated team (internal and external) that is very committed to the development of a seemingly saturated category. The challenge was addressed with a modern vision and a 360º approach. The brand was built with real content, not as a pose. We were tackling the different areas with determination, not as boxes of a curriculum in which we had to put a blade to convince the market: Research & development, environmental awareness, health, quality, …
From the minute one we set out to travel, to tell the story and to expose the idea behind CdH. The responsibility was overwhelming as it involved an enormous investment and effort. The conviction was and is that our brand truly creates value, that our project was and is true. Not long after we started, we began to see some fruits of our labor and CdH was positioning itself as one of the best EVOOs in the world. From there, until the current mill enlargement that we showed you a few months ago, we’ve had twelve years of dizzying hyperactivity!